Portfolio
University presentations & brand design work
Charlotte Tilbury
Brand Extension Presentation
A comprehensive brand extension strategy exploring new product categories and market opportunities for the luxury beauty brand.
View PresentationYves Saint Laurent
Window Display Presentation
An innovative window display concept that captures the essence of YSL's luxury aesthetic and brand identity.
View Presentation
Henri Bendel
Re-Invent A Brand Presentation
A strategic brand re-invention proposal that revitalizes the heritage brand for a modern luxury market while honoring its rich history.
View PresentationFrankies Bikinis x Sol de Janeiro
Brand Presentation
A comprehensive brand analysis and strategic presentation exploring the Brazilian beauty brand's market positioning and growth opportunities.
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The Rebrand
Lookbook Presentation
A complete brand rebranding strategy with accompanying lookbook, showcasing visual identity transformation and brand narrative evolution.
Trendbook
Part 1 Presentation
A comprehensive trendbook exploring the heritage and future of the iconic Italian luxury brand, analyzing design evolution and market positioning.
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Trend Forecast
Part 2 Presentation
An in-depth trend forecasting analysis exploring future directions in luxury fashion, consumer behavior, and market evolution.
View PresentationTrend Forecasting
Exploring future directions in luxury fashion and brand evolution
Resume
Profile
Founder
The Lookbook Edit
2024 - Present
Curated a boutique-discovery Instagram page showcasing craftsmanship-driven luxury labels and emerging designers. Achieved 22K profile views in 90 days, with reels reaching 3.2K-2.3K views and up to 54 shares. Produced all photography and video content during boutique visits, merging product observations with trend insight. Secured consistent brand reposts, including a dedicated feature.
Fashion Merchandising Intern
2M Ateliers and Design Pvt. Ltd.
March 2024 - May 2024
Supported a strategic partner atelier collaborating with luxury fashion houses including Hermès & Isabel Marant. Assisted with material charting, placement verification, and construction accuracy across categories, ensuring alignment with couture and luxury ready-to-wear standards. Conducted quality assessments to uphold craftsmanship expectations required by partnered maisons.
Social Media Marketing
The Golden Theory
2023
Social Media Marketing Intern at The Golden Theory, developing campaigns and content strategies
Social Media Manager
Absolute Craving
April 2020 - January 2024
Directed social media strategy for a premium bakery brand, elevating its digital identity and aligning visuals with luxury positioning. Designed and scheduled cohesive content calendars that improved post consistency and consumer recall. Analyzed performance metrics to optimize posting cadence and content types, boosting engagement and reach.
Education
M.F.A in Luxury & Brand Management
Savannah College of Art and Design (SCAD)
2025 - 2027
BBA in Marketing & Management
Narsee Monjee Institute of Management Studies (NMIMS)
2022 - 2025
Skills
Relevant Skills: Product Sensitivity, Trend Interpretation, Visual Storytelling, Retail Merchandising Awareness, Market and Consumer Insight Analysis.
Analytical & Technical: Excel, Tableau, Roomstyler, Canva, Adobe Photoshop (developing proficiency).
Core Strengths: Precision, Aesthetic Judgment, Research Depth, Adaptability, Disciplined Work Ethic.
Certifications
- Inside LVMH Program
- ESSEC - Introduction to Luxury Brand Management
- ESSEC - Luxury Industry: Customers & Experiences
- London College of Fashion - Fashion & Sustainability
Click to open and download resume PDF.